“We manufacture, but only sell through retailers, wholesalers or Amazon.”
The margin stays with the retailer, and so does the customer data. When the wholesaler trims the range, you notice it in your capacity. Your own channel is not a shop plug-in – it is a piece of your business, with logistics, payment methods, legal requirements and visibility.
Sound familiar?
You do not know who your end customers are – the retailer does.
Amazon eats fees and control, and nobody has ever calculated for you whether it pays.
B2B customers order by email and phone, and every order is manual work.
There has already been a shop attempt. It failed because of shipping, returns or a lack of visitors.
You have good products and nobody outside the industry knows them.
What you end up with
A channel that fits your business: shop or B2B portal, payment methods, shipping, legal texts, visibility through content instead of advertising budget. And an honest answer to the Amazon question: when it pays – and when it does not. I built this for my own brand and have been running it for years.
How I work
Three steps, no project theatre.
01
Calculate before building
Margin through retail versus margin direct, costs of logistics and payment methods, realistic visitor numbers. If the channel cannot carry itself, I tell you the day after.
02
Build the channel the way a business needs it
Shop or B2B ordering portal, connected to stock and invoicing, shipping logic, legal texts. Nothing your team cannot operate.
03
Become visible, without an agency
Content that customers really search for, in a structure that lasts. Newsletters and customer questions that largely take care of themselves.
In my own business
This is exactly how I solved it in my own company.
Apres Allstars
Own shop in five languages, B2B channel, Amazon, retail in seven countries. 100,000 glasses a year. Kickstarter funded in under three hours.
Newsletter and chatbot
The newsletter builds itself from the shop, the chatbot answers customer questions from a maintained knowledge base. Both run in my business, and I will show you both.
My own tools, in real operation
These are the tools I run for this.
I don’t talk about process optimisation. I rebuilt my own manufacturing business with it – and I’ll show you.
Screenshot coming · A newsletter that builds itself
A newsletter that builds itself
Pulls products and content from the shop, writes the draft, sends via the mailing system. A day of work becomes an hour of checking.
● in use
Screenshot coming · Shop chatbot with its own knowledge base
Shop chatbot with its own knowledge base
Answers customer questions about products, shipping and use – from a maintained knowledge base, not from guesswork.
● in testing
The journey behind it
From reseller to brand: Manufacturer DNA.
Six phases from reseller to a real product brand – with the 16-page roadmap to take away (in German).
“Turning new ideas into action with energy, while playing the whole keyboard of online marketing tools efficiently, is clearly one of Tobi Deckert’s strengths. We have valued the regular exchange for years.”
Christoph Kirsch CEO & founder, CYCLITE GmbH
“Especially in marketing and at trade fairs we were able to put valuable input into practice. A clear recommendation from our side!”
Sebastian Suelmann CEO, Scalerion
The Test Bench on site
One day in your business – by the evening you know how much the solution saves or adds in revenue.
Two days of work, zero risk: you only pay once you know the number – and only if it adds up for you.
First, a 20-minute call: Do you make or sell products? How many people? Which process hurts the most?
freeDay 1
The Test Bench
Analysis on site
I come to your business and walk through the one process with the people who do it every day. Numbers, routes, exceptions – everything that isn’t in a spreadsheet.
freeDay 2
The Solution
Solution and estimate
I build the solution and do the maths. By the evening you have two pages: what it saves or adds in revenue, in euros – and a clear no if it isn’t worth it.
fixed priceDay 3
The Installation
Installation and handover
The solution goes into your business: integration, data, training your people, documentation. At the fixed price agreed on day 2.
The one-third guarantee
You pay at most one third of what the solution saves or earns you. If that doesn’t add up, you get no offer – just an honest no. The fixed price is set at the end of day 2, before you buy anything.
On day 1 you see my own ERP, my bookkeeping and my shop live – that’s how my business has been running for years.
