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About

I am not a consultant. I run what others talk about.

Tobi Deckert, industrial engineer (M.Sc., MCI Innsbruck) and entrepreneur. Two product companies of my own, fifteen years of hardware development, and the tools that keep my own business running – built by myself.

I live with my family between the Chiemgau and Salzburg. When I am not standing in a factory hall, I am in the mountains – skiing, kiting, paragliding – or at the sewing machine.

Follow me on LinkedIn ↗

Tobi Deckert
Career

From spaceflight to the factory floor.

  1. 2011

    EADS Astrium, Friedrichshafen (Lake Constance)

    Flight hardware integration and CAD design for an ISS experiment. One year – and the insight that a part is only finished when someone else can build it.

  2. 2012–2017

    Skywalk, Marquartstein

    Five years of inflatables: inflatable event tents and kites. Development, patents, manufacturing instructions, series production on site in Asia, dealer training. Learned to sew, learned to weld, learned to read suppliers.

  3. since 2017

    ShredRack GmbH

    The first product of my own: the inflatable roof rack ShredRack. EU patent, TÜV, awards, television. And the experience of what a production start costs when you underestimate it.

  4. since 2021

    Apres Allstars

    With Michi Gasteiger: a brand that sells 100,000 glasses a year. Own shop in five languages, injection moulding, production with the sheltered workshops of Caritas Wendelstein and Lebenshilfe Piding.

  5. since 2021

    BOLSTair

    Inflatable training and meditation cushion with a patented pump mechanism. Crowdfunding, Green Product Award, the TV show “2 Minuten 2 Millionen” – and the lesson of what a contract with a discount retailer means.

  6. since 2022

    Truck Tollo

    Inflatable de-icing system for trucks. Design patent, around 26 million views on social media, pre-series built in house.

  7. since 2025

    My own tools

    Because no off-the-shelf system fitted: my own ERP, receipt bot, newsletter bot, chatbot, a content system with more than 300 articles. First for us. Now for businesses like yours.

The whole storyWant to know more about me?

An engineer with mountains on his mind

I am a fully trained engineer – and I come from adventure and extreme sports. Skiing, kiting, paragliding. The combination of both brought me to where I am today.

Green numbers in spaceflight

My career started at EADS Astrium in Friedrichshafen on Lake Constance, with an experiment for the International Space Station. I designed the mechanical components. Before anything like that is allowed onto a rocket, it has to pass a vibration test, among others: the rocket launch is simulated, and every part has to withstand those vibrations. Usually it does. But sometimes a part's geometry creates resonances that destroy it – fatal during a launch. That is why everything is simulated beforehand and tested so thoroughly.

Across from me sat a colleague who had previously worked at MIT and had learned exactly how to simulate rocket launches using algorithms and vibrations. On his screen I saw nothing but green numbers. And I thought: this is not my world. I missed the sporting environment.

Five years of inflatables at Skywalk

So I went to Skywalk in Marquartstein. Five years of product development for inflatables: inflatable load-bearing structures and kitesurfing equipment. That is also where I wrote my master's thesis – on the strength, bending stiffness and durability of inflatable load-bearing structures made of textile materials, with a lab of my own.

ShredRack – and the first broken neck

On exactly this basis, I started developing the ShredRack in 2016, an inflatable roof rack. In 2017 I founded the company for it, in 2018 production started, and in 2019 it came onto the market. In 2020 the coronavirus crisis broke the startup's financial neck for the first time.

Then came further developments and new brands: BOLSTair, Truck Tollo, tronature – and, with Michi Gasteiger, Apres Allstars. They are actively selling today, and each of them contains product development I did myself.

The Einfallsschmiede

The Einfallsschmiede brings all of this together: my developments, brands and projects. With my team and my network I am now opening it up to others too – to pass on my experience, to help and to advise. And to move my own projects forward: commercialise, connect, sell brands, scale new projects and sell them.

Tobi Deckert
What went wrong

I learned the expensive way what I now pass on cheaply.

I underestimated the production start of the ShredRack – tooling costs, lead times, tied-up capital. I talked about it at FuckUp Night Salzburg, because I think these stories have to be told.

I built an online course before I knew whether anyone needed it. It did not work. Since then I only build what someone pays for first.

And I have seen a business choke on spreadsheets between three people – my own. That is why my ERP exists.

My own products

Four brands that really exist.

Profiles, licensing and distribution options: For investors →

Apres Allstars®

Modular shot ski and party gadgets. Own shop in five languages, retail, Amazon. 100,000 glasses a year, design patents, Kickstarter funded in under three hours.

apres-allstars.com ↗

ShredRack®

Inflatable roof rack. EU patent, TÜV certified, ISPO Brand New Award, Green Product Award, several TV appearances. Around 1,000 units sold.

www.shredrack.com ↗

BOLSTair®

Inflatable training and meditation cushion with a patented pump mechanism. SGS/TÜV, Green Product Award, NEWard, “2 Minuten 2 Millionen”. Around 1,500 units sold.

bolstair.com ↗

Truck Tollo®

Inflatable de-icing system for trucks. Design patent, around 26 million views on social media, ready for licensing.

trucktollo.com ↗
LinkedIn

Latest on LinkedIn

My posts are in German.

12 August 2026 · KI im Betrieb

SEO war für mich ehrlich gesagt tot.

Bis ich gemerkt habe, wie stark die KI-Tools inzwischen wirklich sind. … Der Weg dorthin führt nicht über mehr Keywords. Sondern über bessere Texte für echte Menschen.

23 July 2026 · Apres Allstars

Trendset München – unser zweites Mal. Und das hat einen Unterschied gemacht.

Einige Händler, die uns im Januar zum ersten Mal gesehen hatten, haben jetzt zum ersten Mal wirklich bestellt. Größer als erwartet.

08 May 2026 · Produktentwicklung

KI kann nicht kreativ denken. Noch nicht.

Und trotzdem ist sie zu meinem unfairen Vorteil in der Produktentwicklung geworden! … Aus 8 Stunden Workshop werden 30 Minuten strukturierte Lösungsfächer. Aus Bauchgefühl wird Prozess.

Follow me on LinkedIn ↗

Toolbox

What else is part of it.

From market analysis to series production, from shop set-up to trade fairs – the full list of what I have delivered over the past years has its own page.

See all services

In person

If you would rather hear me talk: four minutes (in German).

Tobi Deckert introduces Einfallsschmiede
Clicking loads the video from YouTube. Data is transferred to YouTube in the process. The video is in German. Privacy · Watch on YouTube ↗
100,000glasses sold per yearApres Allstars
2product companies of my ownShredRack GmbH, Apres Allstars
15years of hardware developmentsince Astrium, 2011
12trademark & IP filingstrademarks, utility models, designs, patent
5languages in my own shopDE · EN · FR · NL · NO
2×successful crowdfundingKickstarter, Startnext
Companies I have already worked with successfully
EADS Astrium / Airbus Space
Blackroll
Pets Nature
Flysurfer Kiteboarding
X-GLOO
Restube
PAX Bags
Jaklar
Startup Salzburg
Rossignol
HEAD
Vaillant
Sidas
References

References

“Turning new ideas into action with energy, while playing the whole keyboard of online marketing tools efficiently, is clearly one of Tobi Deckert’s strengths. We have valued the regular exchange for years.”
Christoph Kirsch
CEO & founder, CYCLITE GmbH
“Working with Einfallsschmiede was extremely pleasant, above all because communication was so clear from the start. We were able to move the product forward quickly and test it on the market. Gladly again!”
Marius Keckeisen
CEO & President, Blackroll®
“Our product development challenges were understood immediately and implemented professionally. We were particularly impressed by the fast CAD design, which matched our ideas exactly after just a few prototype generations.”
Patrick Longin
Managing Director, Pets Nature
“I value Tobi Deckert’s ability to get things done. The exchange and the mutual introductions to our network partners have greatly accelerated the progress of our projects.”
Christopher Fuhrhop
Founder & CEO, RESTUBE GmbH
“With valuable advice on the design of our moulds, and above all on manufacturing and introductions to reliable suppliers, Tobi moved us a long way forward.”
Maximilian Klyk
Co-founder, INFLABI
“Especially in marketing and at trade fairs we were able to put valuable input into practice. A clear recommendation from our side!”
Sebastian Suelmann
CEO, Scalerion
“The structured approach really impressed us. Product development and supplier search quickly became clear, and we got straight to our goal.”
Stefano Flaminio
Founder, FLAMINGUIN
“Numerous start-ups benefited from Tobi Deckert’s inspiring talks and targeted tips. His advice on the path from idea through development to product-market fit was particularly well received.”
Ernst Novak
Innovation Salzburg – Sports Innovation
Milestones

Awards, television, factory floors.

ISPO Brand New Award
AwardISPO Brand New Award
ShredRack · Munich
Green Product Award
AwardGreen Product Award
ShredRack and BOLSTair
“2 Minuten 2 Millionen”
TV“2 Minuten 2 Millionen”
BOLSTair · Austrian TV (Puls4)
“Einfach genial”
TV“Einfach genial”
ShredRack and BOLSTair · German TV (MDR)
ZDF heute
TVZDF heute
ShredRack on national TV news
Kickstarter funded in under 3 hours
CrowdfundingKickstarter funded in under 3 hours
Apres Allstars
Series production at Stölzle Oberglas
ProductionSeries production at Stölzle Oberglas
Apres Allstars
Manufacturing with Caritas Wendelstein
ProductionManufacturing with Caritas Wendelstein
Sheltered workshops, Rosenheim
FuckUp Night Salzburg
TalkFuckUp Night Salzburg
Keynote on the ShredRack production start
Sports Innovation Salzburg
TalkSports Innovation Salzburg
Panel discussion
NEWard
AwardNEWard
BOLSTair
Prototyping at the sewing machine
Making-ofPrototyping at the sewing machine
Technical textiles

Want to know whether I fit your business?

Three questions, and you know whether the Test Bench makes sense for you. Munich · Rosenheim · Traunstein · Salzburg.

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