About

I am not a consultant. I run what others talk about.

Tobi Deckert, industrial engineer (M.Sc., MCI Innsbruck) and entrepreneur. Two product companies of my own, fifteen years of hardware development, and the tools that keep my own business running – built by myself.

I live with my family between the Chiemgau and Salzburg. When I am not standing in a factory hall, I am in the mountains – skiing, kiting, paragliding – or at the sewing machine.

Career

From spaceflight to the factory floor.

2011
EADS Astrium, Friedrichshafen (Lake Constance)
Flight hardware integration and CAD design for an ISS experiment. One year – and the insight that a part is only finished when someone else can build it.
2012–2017
Skywalk, Marquartstein
Five years of inflatables: inflatable event tents and kites. Development, patents, manufacturing instructions, series production on site in Asia, dealer training. Learned to sew, learned to weld, learned to read suppliers.
since 2017
ShredRack GmbH
The first product of my own: the inflatable roof rack ShredRack. EU patent, TÜV, awards, television. And the experience of what a production start costs when you underestimate it.
since 2021
Apres Allstars
With Michi Gasteiger: a brand that sells 100,000 glasses a year. Own shop in five languages, injection moulding, production with the sheltered workshops of Caritas Wendelstein and Lebenshilfe Piding.
since 2021
BOLSTair
Inflatable training and meditation cushion with a patented pump mechanism. Crowdfunding, Green Product Award, the TV show “2 Minuten 2 Millionen” – and the lesson of what a contract with a discount retailer means.
since 2022
Truck Tollo
Inflatable de-icing system for trucks. Design patent, around 26 million views on social media, pre-series built in house.
since 2025
My own tools
Because no off-the-shelf system fitted: my own ERP, receipt bot, newsletter bot, chatbot, a content system with more than 300 articles. First for us. Now for businesses like yours.

What went wrong

I learned the expensive way what I now pass on cheaply.

I underestimated the production start of the ShredRack – tooling costs, lead times, tied-up capital. I talked about it at FuckUp Night Salzburg, because I think these stories have to be told.

I built an online course before I knew whether anyone needed it. It did not work. Since then I only build what someone pays for first.

And I have seen a business choke on spreadsheets between three people – my own. That is why my ERP exists.

My own products

Four brands that really exist.

Profiles, licensing and distribution options: For investors →

Apres Allstars®

Modular shot ski and party gadgets. Own shop in five languages, retail, Amazon. 100,000 glasses a year, design patents, Kickstarter funded in under three hours.

apres-allstars.com ↗

ShredRack®

Inflatable roof rack. EU patent, TÜV certified, ISPO Brand New Award, Green Product Award, several TV appearances. Around 1,000 units sold.

www.shredrack.com ↗

BOLSTair®

Inflatable training and meditation cushion with a patented pump mechanism. SGS/TÜV, Green Product Award, NEWard, “2 Minuten 2 Millionen”. Around 1,500 units sold.

bolstair.com ↗

Truck Tollo®

Inflatable de-icing system for trucks. Design patent, around 26 million views on social media, ready for licensing.

trucktollo.com ↗

Toolbox

What else is part of it.

From market analysis to series production, from shop set-up to trade fairs – the full list of what I have delivered over the past years has its own page.

See all services

In person

If you would rather hear me talk: four minutes (in German).

Tobi Deckert introduces Einfallsschmiede — Clicking loads the video from YouTube. Data is transferred to YouTube in the process. The video is in German. Privacy · Watch on YouTube ↗

100,000glasses sold per yearApres Allstars

2product companies of my ownShredRack GmbH, Apres Allstars

15years of hardware developmentsince Astrium, 2011

12trademark & IP filingstrademarks, utility models, designs, patent

5languages in my own shopDE · EN · FR · NL · NO

2×successful crowdfundingKickstarter, Startnext

Companies I have already worked with successfully

References

“Turning new ideas into action with energy, while playing the whole keyboard of online marketing tools efficiently, is clearly one of Tobi Deckert’s strengths. We have valued the regular exchange for years.”

Christoph Kirsch
CEO & founder, CYCLITE GmbH

“Working with Einfallsschmiede was extremely pleasant, above all because communication was so clear from the start. We were able to move the product forward quickly and test it on the market. Gladly again!”

Marius Keckeisen
CEO & President, Blackroll®

“Our product development challenges were understood immediately and implemented professionally. We were particularly impressed by the fast CAD design, which matched our ideas exactly after just a few prototype generations.”

Patrick Longin
Managing Director, Pets Nature

“I value Tobi Deckert’s ability to get things done. The exchange and the mutual introductions to our network partners have greatly accelerated the progress of our projects.”

Christopher Fuhrhop
Founder & CEO, RESTUBE GmbH

“With valuable advice on the design of our moulds, and above all on manufacturing and introductions to reliable suppliers, Tobi moved us a long way forward.”

Maximilian Klyk
Co-founder, INFLABI

“Especially in marketing and at trade fairs we were able to put valuable input into practice. A clear recommendation from our side!”

Sebastian Suelmann
CEO, Scalerion

“The structured approach really impressed us. Product development and supplier search quickly became clear, and we got straight to our goal.”

Stefano Flaminio
Founder, FLAMINGUIN

“Numerous start-ups benefited from Tobi Deckert’s inspiring talks and targeted tips. His advice on the path from idea through development to product-market fit was particularly well received.”

Ernst Novak
Innovation Salzburg – Sports Innovation

Milestones