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From idea to revenue – forged by hand.
For companies that make or sell products

I solve the problems that eat up time in your business.

After a short call and one day of analysis on site, you know exactly whether my solution works and what it delivers. If it doesn’t, I’ll tell you so honestly. All of this costs you a handshake – nothing more.

Tobi Deckert
Tobi Deckert
Industrial engineer & entrepreneur

Passionate product developer and process optimiser with two e-commerce product companies of my own. 15 years of hardware development, from spaceflight to giftware. AI practitioner with self-built skills, apps and frameworks. 100,000 units sold per year, several patents, keynote speaker and start-up juror.

Everyday problems I solve

Which of these do you know?

Moves on its own · touch to pause · drag or click

The Test Bench on site

One day in your business – by the evening you know how much the solution saves or adds in revenue.

Two days of work, zero risk: you only pay once you know the number – and only if it adds up for you.

First, a 20-minute call: Do you make or sell products? How many people? Which process hurts the most?

  1. freeDay 1

    The Test Bench

    Analysis on site

    I come to your business and walk through the one process with the people who do it every day. Numbers, routes, exceptions – everything that isn’t in a spreadsheet.

  2. freeDay 2

    The Solution

    Solution and estimate

    I build the solution and do the maths. By the evening you have two pages: what it saves or adds in revenue, in euros – and a clear no if it isn’t worth it.

  3. fixed priceDay 3

    The Installation

    Installation and handover

    The solution goes into your business: integration, data, training your people, documentation. At the fixed price agreed on day 2.

The one-third guarantee

You pay at most one third of what the solution saves or earns you. If that doesn’t add up, you get no offer – just an honest no. The fixed price is set at the end of day 2, before you buy anything.

On day 1 you see my own ERP, my bookkeeping and my shop live – that’s how my business has been running for years.

Book the Test Bench
My own tools, in real operation

Running in my business. Not on slides.

I don’t talk about process optimisation. I rebuilt my own manufacturing business with it – and I’ll show you.

My principle: AI does the groundwork. A person checks and decides.

ERP for my own business

ERP for my own business

Orders, stock, invoices, suppliers – in one system that works exactly the way the business works. Built entirely by myself, because no off-the-shelf system fitted.

● in daily useSee the functions →
Receipt bot – bookkeeping that sorts itself

Receipt bot – bookkeeping that sorts itself

Reads inboxes, recognises receipts, matches them to transactions and hands them over to the accountants. Developed together with Michi Gasteiger, in production in two companies.

● in production in 2 companiesSee the functions →
Content system: from topic to finished blog article

Content system: from topic to finished blog article

A person sets the topic and the facts, five agents take care of research, search terms, product selection, fact check and brand review, a person approves. Runs on the Apres Allstars blog with more than 300 articles.

● in useSee the functions →
An image and video archive that knows what is in every picture

An image and video archive that knows what is in every picture

Reads the entire marketing archive automatically: every image gets a description and keywords, every video a summary and transcript. You search by content, and for a newsletter, reel or retailer request it suggests the matching images and scenes. 3,702 media files at Apres Allstars.

● in useSee the functions →
A newsletter that builds itself

A newsletter that builds itself

Topic and products in, a draft in several languages and for different customer groups out. I approve, sending runs on my own server or a service such as Brevo. A day of work becomes an hour of checking.

● in useSee the functions →
Video adviser: chat with video and its own knowledge base

Video adviser: chat with video and its own knowledge base

Visitors see me on video, pick their topic or ask freely. An AI assistant answers from a maintained knowledge base, not from guesswork – and every conversation ends with the next step. Running on the German pages of this site.

● live on this siteSee the functions →
100,000glasses sold per yearApres Allstars
2product companies of my ownShredRack GmbH, Apres Allstars
15years of hardware developmentsince Astrium, 2011
12trademark & IP filingstrademarks, utility models, designs, patent
5languages in my own shopDE · EN · FR · NL · NO
2×successful crowdfundingKickstarter, Startnext
Companies I have already worked with successfully
EADS Astrium / Airbus Space
Blackroll
Pets Nature
Flysurfer Kiteboarding
X-GLOO
Restube
PAX Bags
Jaklar
Startup Salzburg
Rossignol
HEAD
Vaillant
Sidas
References

What people say who have worked with me

“Turning new ideas into action with energy, while playing the whole keyboard of online marketing tools efficiently, is clearly one of Tobi Deckert’s strengths. We have valued the regular exchange for years.”
Christoph Kirsch
CEO & founder, CYCLITE GmbH
“Working with Einfallsschmiede was extremely pleasant, above all because communication was so clear from the start. We were able to move the product forward quickly and test it on the market. Gladly again!”
Marius Keckeisen
CEO & President, Blackroll®
“Our product development challenges were understood immediately and implemented professionally. We were particularly impressed by the fast CAD design, which matched our ideas exactly after just a few prototype generations.”
Patrick Longin
Managing Director, Pets Nature
Milestones

Awards, television, factory floors.

ISPO Brand New Award
AwardISPO Brand New Award
ShredRack · Munich
Green Product Award
AwardGreen Product Award
ShredRack and BOLSTair
“2 Minuten 2 Millionen”
TV“2 Minuten 2 Millionen”
BOLSTair · Austrian TV (Puls4)
“Einfach genial”
TV“Einfach genial”
ShredRack and BOLSTair · German TV (MDR)
ZDF heute
TVZDF heute
ShredRack on national TV news
Kickstarter funded in under 3 hours
CrowdfundingKickstarter funded in under 3 hours
Apres Allstars

All milestones and the whole story →

LinkedIn

Latest on LinkedIn

My posts are in German.

12 August 2026 · KI im Betrieb

SEO war für mich ehrlich gesagt tot.

Bis ich gemerkt habe, wie stark die KI-Tools inzwischen wirklich sind. … Der Weg dorthin führt nicht über mehr Keywords. Sondern über bessere Texte für echte Menschen.

23 July 2026 · Apres Allstars

Trendset München – unser zweites Mal. Und das hat einen Unterschied gemacht.

Einige Händler, die uns im Januar zum ersten Mal gesehen hatten, haben jetzt zum ersten Mal wirklich bestellt. Größer als erwartet.

08 May 2026 · Produktentwicklung

KI kann nicht kreativ denken. Noch nicht.

Und trotzdem ist sie zu meinem unfairen Vorteil in der Produktentwicklung geworden! … Aus 8 Stunden Workshop werden 30 Minuten strukturierte Lösungsfächer. Aus Bauchgefühl wird Prozess.

Follow me on LinkedIn ↗

Let’s talk for 20 minutes.

Three questions, and you know whether the Test Bench makes sense for you. Munich · Rosenheim · Traunstein · Salzburg.

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